The Vilebrequin swimwear shop in the pedestrian area. Vilebrequin is a French brand that was created in St Tropez (where else?) in the 1970s when the founder took a chequered tablecloth and cut it up to make comfortable swimming shorts. The business enjoyed a small success but only really took off when bought by its present owner. As in so many cases having a clever idea simply isn't enough.
Anyhow, the brand now has passionate followers and you can find the shops in all the major riviera towns as well as in Paris and the US. Personally I love their fabric designs which are always colourful and summery. I especially like the matching father and son range which you can just catch a glimpse of in the window but I can just imagine the look on my husband's face if I'd suggested he and our son wore matching swimming shorts...
Long live Rebellion!
51 minutes ago